KUCHING, Mar 5: Business Events Sarawak (BE Sarawak) and the Malaysia Convention & Exhibition Bureau (MyCEB) has forged a strategic collaboration to bolster Malaysia’s position as a prime destination for business events.
The collaboration seeks to showcase Sarawak’s potential in hosting convention, exhibition as well as corporate meetings.
Chief Executive Officer (CEO) of BE Sarawak, Amelia Roziman, emphasised the significance of strategic alliances in driving progress within the business events industry.
“Our partnership and collaboration with MyCEB through the initiative like MyTripleE campaign demonstrate unwavering commitment to support and attract more business events to Sarawak while elevating Sarawak as a premier destination for business events in Asia,” she said.
Meanwhile, MyCEB CEO, Azman Tambi expressed their commitment to enhance Sarawak’s business events landscape through the partnership.
“It brings us great excitement to collaborate with BE Sarawak for this event, marking a significant milestone in propelling Malaysia’s business events sector forward.
“Our dedication extends to invigorate engagements and foster enduring partnerships,” he added.
The MyCEB – BE Sarawak Engagement with BE Sarawak Industry Partners 2024 anticipates the participation of approximately 100 stakeholders from various sectors, including Professional Conference Organisers (PCO), Professional Exhibition Organizers (PEO), Event Management Companies (EMC), Destination Management Companies (DMC), associations, and relevant government agencies. -TVS
